Resume
Corinne McNamara
Experienced Branded Content Director and Digital Storyteller
Creative Director, The Guardian US (April 2018-present)
Creative and editorial lead on the Guardian US’s branded content campaigns from ideation through to execution
Presales: Spearhead brainstorms and craft strategic, data-driven concept write-ups in response to RFPs. Pitch these programs to clients and agencies
Collaborate with internal stakeholders and external vendors to create dynamic multimedia executions
Maintain a robust roster of freelance writers and editors, managing the writing and editing process while collaborating to secure talent and expert sources
Video production: Lead creative treatment concepting, scripting, and talent sourcing in pre-production. Serve as storytelling lead on shoots, working hand-in-hand with DP, crew, and client stakeholders
Navigate client feedback, providing editorial solutions that adhere to the Guardian’s standards while solving for asks
Manage promotional strategy, including overseeing social copy creation and copy for custom on-site units
Branded Content Editor, New York Magazine (April 2016-April 2018)
Build out New York Media’s new brand studio and establish best practices and strategy
Creative and editorial lead on branded content programs from ideation to execution across multiple digital verticals: NYMag.com, Vulture, The Cut, Grub Street, Science of Us, and Select All
Create and oversee the creation of high-quality content and hone content strategy: Brainstorm, write, assign, edit, and package custom content that's in the New York voice, and thematically aligns with an advertiser’s goals
Dream up strategic built-if-sold proactive programs and partnerships to win business and break into new categories
Collaborate across teams and with external vendors (video production, photographers, etc.) to create innovative, multifaceted programs
Branded Content Editor, Mashable (April 2014-April 2016)
Conceptualized, pitched, and developed branded content programs across all Mashable verticals: tech, business, travel, entertainment, etc. Managed these programs post-sale, namely, wrote, assigned, edited, and packaged branded content
Managed team of staff writers, copywriters, and editorial interns
Project-managed video series, photo shoots, longform pieces, and infographic creation
Managed DBA, an editorial contributor-based series about running a business featuring insights from leaders
Editorial coverage with Mashable’s entertainment team, including feature and trend pieces, premieres, original video, and news to strategically grow Mashable’s entertainment audience
Associate Editor, Disney Interactive (May 2012-March 2014)
Managed 40+ lifestyle, parenting, and entertainment bloggers across Disney Interactive’s suite of sites, primarily Babble.com
Assigned/edited posts and directed bloggers in creating promotable content and meeting monthly traffic goals
Served as liaison between the editorial and integrated marketing teams: Spearheaded the brainstorm process, and directed writers in creating compelling sponsored content for sold programs
Social media: Curated posts for promotion across Disney’s social pages and managed Babble.com’s Twitter account
Content strategy/blog development lead: Launched verticals on Disney Interactive sites and selected new bloggers to contribute
Community Editor, Yahoo (January 2011-May 2012)
Edited and curated content for publication on Yahoo verticals (Yahoo Finance, Celebrity, Sports, Shine, etc.)
Assisted with high-level communication and engagement for online publishing platform’s community of over 500,000 contributors
Supported the sales and marketing teams by assigning and editing sponsored content